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Business Finland

Business Finland is the government organization driving innovation, trade, and investment in Finland. For eight consecutive years, Finland has been ranked the happiest country in the world—a recognition based on quality of life, with work-life balance as a key factor. Short commutes and proximity to nature contribute to a lifestyle where work and well-being go hand in hand.

This project builds on Business Finland’s strong visual foundation by expanding towards a more human-centered perspective—where interaction, warmth, and atmosphere take the lead. The goal was to showcase Finland’s appeal and forward-looking spirit through authentic moments, outdoor settings, and storytelling compositions that balance details with wider perspectives. By emphasizing an open, functional society and sustainable values, the images reflect what makes Finland both modern and inviting.

CLIENT
Business Finland
Maria Singh
Sara Selonen
Sonja Lehtinen

AGENCY
Bob The Robot
Jon Gustavson, Senior creative
Pia Moilanen, Project director

CREW
Jussi Hellsten, Photography
Kirsi Pärni, Producer
Suvi Poutiainen, Stylist
Helena Taylor & Ina Nordbäck, Set design
Janne Suono, Muah
Arttu Kokkonen, Gaffer
Astrid Lindroos, Retouch


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