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I’m a curious soul
That’s why the camera is a perfect tool for me; it’s a way to be close to humans. When I’m holding the camera, I want the atmosphere to be always open and respectful, involving the whole team. I've been said to be a top photographer, but I’m really a people person.
My recognizable visual style is born from careful harmony and insightful documentation. My endless curiosity forms new techniques and concepts.
I set the bar very high. I believe it serves everyone from the clients to the team and the entire industry. I love feedback as there’s always room for improvement and I want each project to be unique.
My recognizable visual style is born from careful harmony and insightful documentation. My endless curiosity forms new techniques and concepts.
I set the bar very high. I believe it serves everyone from the clients to the team and the entire industry. I love feedback as there’s always room for improvement and I want each project to be unique.
Jussi Hellsten is a photographer and director based in Helsinki, Finland. Specialising in commercial work with a focus on lifestyle and still life, blending precision with curiosity. Please contact for pro bono projects—or a curated selection of work.
jussi@jussihellsten.com
+358 40 574 3769
+358 40 574 3769
Process Driven by Curiosity
Every project starts with a need—an image with purpose. Through alignment, creative ambition, and careful planning, the vision takes shape. With the right team and location, the shoot becomes a space for discovery and spontaneity.- The Image Need
Specific characteristics or criteria an image must meet to fulfill its intended purpose. This can encompass several factors, depending on the project or application.
- The Alignment
It's crucial to ensure the brief is clearly understood. Clear communication and asking clarifying questions from the start help avoid misunderstandings and ensure everyone works towards the same goals.
- The Ambition
In photography, ambition is about pushing your creative limits. By setting higher goals and exploring new techniques, we can create more powerful images.
- The Concept
A clear concept that guides every element: subject, style, and technique. The goal is to ensure consistency, experiment creatively, and refine as needed to craft a cohesive and compelling narrative.
- The Team
An experimental photographer needs a curious and dynamic team. Each project calls for carefully chosen professionals who bring unique value and enhance the creative process.
- The Plan
Collaborative planning, open dialogue and diverse perspectives clarify the concept, creating a clear, inspired plan that drives the project forward.
- The Big Picture
The concept has been enhanced or deepened, by adding more layers of meaning, detail, or complexity. This could involve additional ideas or creative elements that make the concept more dynamic and engaging.
- The Location
The right location is essential for a project's success, enhancing both the visual aesthetic and the theme. It also supports practical aspects like accessibility, lighting, and space, aligning with the creative vision.
- The Shoot
The real magic unfolds during the shoot. Curiosity sparks fresh ideas and quick decisions, leading to unexpected creative breakthroughs.