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Flow Festival 

Flow Festival is a carefully curated, high-quality festival with an innovative and content-driven program inspired by popular culture and experimental arts. With broad music and arts program, hand-picked food and restaurant services, thoughtfully designed and decorated festival area, and extensive sustainability program, Flow has put a new benchmark on the European festival scene.

As The Guardian noted, “Flow Festival is more than just a music event – it’s a comprehensive cultural journey.” International media have been quick to recognize this unique approach. Dazed described the festival’s aesthetic as “a bold reimagining of festival culture, where every detail—from the play of light and space to the seamless integration of art and nature—creates an immersive experience.” Similarly, i-D remarked, “Flow’s evolution in visual storytelling is a striking reminder that powerful imagery can redefine our cultural landscape.”

Since 2007, I have had the privilege of serving as Flow Festival’s dedicated photographer for over 13 years. My role has been to forge the festival’s own brand and advertising image—moving beyond the conventional focus on artists to capture the essence of the event’s transformative environment. Through my lens, I aim to document the intricate interplay between design, culture, and innovation that makes Flow Festival truly exceptional.

CLIENT
Flow Festival

MANAGING DIRECTOR
Suvi Kallio


ARTISTIC DIRECTOR
Tuomas Kallio

PHOTOGRAPHY
Jussi Hellsten

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