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Lumo
For this project, we set out to capture the essence of life in Lumo homes—the quiet beauty of everyday moments that often go unnoticed. It’s the feeling of being home. Our goal was to create images that don’t just showcase spaces, but evoke the warmth, ease, and spontaneity of daily life.
To bring this vision to life, we carefully selected a team where every person contributed their expertise, ensuring authenticity at every step—from casting to styling. Together, we shaped a visual world that balances aspiration and relatability, where the beauty of imperfection and the textures of real life take center stage. Thoughtful details—coffee cups left on tables, a casually draped sweater, the glow of morning light—imbue the images with life, making them emotionally resonant and relatable.
Kojamo
Kirsi Luomaranta, Marketing Manager
Hanna Härkönen, Head of Marketing & Communications
Marika Koskinen, Communications Manager
AGENCY
TBWA\Helsinki
Carl-Erik Mosander, Senior Creative & Art Director
Jenna Hämäläinen, Account Manager
Jussi Hellsten, Photographer, Director & Dop
Hanna Kaikula, Creative Producer
Kaisa Alingue, Production Assistant
Lela Louhio, Set Designer & Stylist
Sape Aremo, Stylist Assistant
Heidi Viskari, Make-up & Hair
Joel Virtanen, Gaffer
Maria Hästbacka, Gaffer Assistant
Astrid Lindroos, Retouch