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Outokumpu
Outokumpu is a global leader in sustainable stainless steel. This project aimed to capture how stainless steel naturally integrates into everyday life—authentic, understated, and seamlessly blending into its surroundings. The focus was on real moments, genuine expressions, and emotions. The images convey a timeless and visually compelling aesthetic, with neutral, natural light, subtle blue and green tones, and clean yet lived-in settings.
Outokumpu
AGENCY
TBWA\Helsinki
Iida Sarpaniemi, Creative Designer
Fredrik Stürmer, Art Director
Rosa Kojonkoski, Account Manager
Jussi Hellsten, Photographer
Katariina Kaatrasalo, Stylist & Set design
Else Tunturipuro, Muah
Jari Hämäläinen, Gaffer
Astrid Lindroos, Retouch