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Switzerland Cheese 

This project brought me to the alpine landscapes of Switzerland, where I photographed the story behind some of its most renowned cheeses. From the rich pastures that feed Brown Swiss cows to the meticulous craft of cheese-making, the focus was on heritage, quality, and authenticity.

For Vacherin Fribourgeois AOP and Le Gruyère AOP, the images highlight terroir, tradition, and the deep-rooted connection between the land and the product. Shot in the Fribourg region and Gruyères, the visuals showcase the rolling landscapes, historic dairies, and the timeless rituals that define Swiss cheese culture.

A mood-driven approach was key—focusing on atmosphere, textures, and natural beauty to create a visual narrative that resonates with Nordic audiences and beyond. 

CLIENT
Switzerland Cheese Marketing Nordics Oy
Mikko Ruchti

LEAD AGENCT NORDICS
Halo
Mikko Vänskä, Creative Producer
Tomi Puustinen / Muato, Art Director

CREW
Jussi Hellsten, Photographer
Astrid Lindroos, Retouch

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